THE U.S. GOVERNMENT ISSUES X-PLAY TRADEMARK ON USE OF "NOT" IN TITLES OF ADULT MOVIES AVN.COM Posted Mar 10th, 2010 06:03 PM by Mark Kernes

"It's actually not a joke," said X-Play co-owner Scott David. "Our distributor Hustler got into the parody game after seeing our success and wanted to call their first title 'Not' and then the title but we talked with them and they agreed that was our unique brand and created their own special prefix and now we have finally been awarded our trademark. We submitted it four times, and on the final time, they [the government Patent and Trademark Office] finally agreed because we had a lot of information every time it was published in a magazine."

"I originally wanted it on 'Not... XXX' but the attorneys worded it so that it's 'Not' used in a conjunction with a porn title," Mullen explained. But we just wanted to protect ourselves from somebody using 'Not' at the beginning of a porn parody title, or 'This Is Not.' CLICK HERE to read more.

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